In a new strategic push to spur domestic tourism, Sri Lanka Tourism has launched Narabamu Sri Lanka a new 360 degree campaign to help Sri Lankans travelling locally, to discover an array of fresh attractions spread throughout the island.

Secretary to the Ministry of Tourism, George Michael said, “Sri Lanka has so much to offer for the discerning traveller. We believe this project while creating greaterinterest among travellers, will create awareness at the community level and encourage them to conserve their local history and heritage.”

The 360 degree communications campaign will include two television programmes, an elaborate series of stories and visuals to be published in newspapers and magazines and a website which will bring together both the print and television campaigns along with much more information, special offers from hotels and other service providers and useful information for travellers.

Director General, Sri Lanka Tourism, Dilip Mudadeniya said in many countries revenue generated from domestic tourism is more than international tourism.

“In UK, revenue from domestic tourism was at 20 billion pounds as against half of that generated from international tourism,” he said.

In New Zealand international tourism revenue was 8. 8 billion while revenue generated from domestic tourism was 11.3 billion.

Two of Sri Lanka’s highly acclaimed media and cinema personalities, Jackson Anthony and Hema Nalin Karunarathne will bring their individual trademark presentation styles in designing the two television programmes.

The campaign will be launched in the print media with the first visuals appearing in papers from September 25. The website at www.narambamusrilanka.travel is already online and contains general information about each province.